RADIO: Siriusxm Makes in Home Play with Amazon Partnership ()
Satellite broadcaster SiriusXM signaled a push beyond the vehicle market into the home and on mobile this week with a new Amazon partnership.  Amazon Echo owners can get three free months of SiriusXM and those who sign up for a new SiriusXM All Access or SiriusXM Premier subscription get a free Echo Dot...
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CAREER: 7 Indicators You Have the Wrong Music Marketing Strategy ()
A successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail. Guest post by Scott Matthews Introduction The music industry, as much as any other field of work, depends on a good public image built through stage performance, street conduct, things the artists say in their public addressing, CD cover design, well virtually anything related to the artist. The career path of multiple performers went up or down depending on how the public sees a musician at a certain point. The PR agents try to do their best in order to keep a positive visage of their clients, however not all marketing strategies have a positive outcome...
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