CAREER: The S.T.A.G.E.S. of Email Marketing [PT. 6] ()
In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work. Guest post by Cheryl B. Engelhardt of the TuneCore Blog [Editors Note: This is the sixth and final volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. In this series, Cheryl breaks down the key S.T.A.G.E.S. of email marketing for independent artists - we invite you to follow along and catch up, as we're sure you'll be walking away with some hugely helpful tips for your email marketing strategy! Be sure to check out , Part 4, and Part 5...
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MUSIC INDUSTRY: CDs Are Dead! ...Or Are They? ()
Although vinyl has been making a significant comeback in the age of streaming, the CD has largely been thought of as a relic of the past. New data suggests, however, that calling time of death on the CD may have been premature. Guest post by Bobby Owsinski of Music 3.0 All the focus has been on streaming music the last few years, with the comeback of the vinyl record getting much attention as well. Meanwhile the once mighty CD has been pretty much written off as a relic of the past. After all, who needs a round plastic souvenir when the same music can be accessed so easily online, and for a lot less money as well. As the music industry is finding out though, last rights for the format might be a bit premature, as the demand for CDs in some cases is way higher than anticipated...
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